CREATIVE DIRECTION

Based in Amsterdam, Edgy!Cult is a Creative Direction label focusing on unique styling, from personal branding to Made-to-Measure creations.

The abstract of creative direction becomes concrete, and the ordinary becomes confusing. The beauty of your individual story will continue to evolve in your styling and our creations. The aim is to reflect the present moment. The rest will be created itself..

a long black coat with a train

Born in Tbilisi, Georgia with nearly two decades of working in fashion, music & art, high-end industries, Ani has cultivated a unique vision in creative direction.

elegant black leather set in a vast industrial space
a black garment with leather and mesh textures